Tobacco Control Work Programme
With smoking rates above the national average (15.5%) at 18.6%, lung cancer is the most common cancer across West Yorkshire and Harrogate, and the biggest cancer killer in the area. Its incidence is directly related to smoking, and tobacco use is the most important preventable cause of lung cancer in the UK - despite the continue decline in smoking rates.
A report by Cancer Research UK, published on March 23 2018, showed that tobacco smoke caused around 32,200 cases of cancer in men (17.7% of all male cancers) and around 22,000 (12.4% in women), according to research published in the British Journal of Cancer. Click here to read more on the Cancer Research UK website.
For lung cancer the one year survival rates across the region are broadly as good as the England average (38%). The Alliance ambition is for all patients across the area to have the best possible outcomes, but at present some places have worse survival rates than others.
Evidence consistently shows that smoking exacerbates health inequalities because it is highest amongst those communities already suffering poor health and other disadvantages.
To reduce the burden of cancer on our local communities, we are investing heavily in prevention, screening and awareness raising, with a particular focus on tobacco control. By working together with all the organisations in our health and care partnership, we believe we have a much better chance of reducing the incidence of lung cancer, treating it more effectively and reducing the longer term impact on people's lives.
Click here to read the report published on 3rd July 2018 by the Office for National Statistics (ONS) and Public Health England - Adult Smoking Habits in the UK: 2017. The report shows that for the first time, smoking prevalence in England has dipped just below 15 per cent for the first time, with 6.1 million smokers in England, one million fewer than in 2014.
There are currently 330,000 smokers across West Yorkshire and Harrogate. By 2020 we have committed to reducing the number of adult smokers from 20% to 13% of the population - a reduction of 125,000
A comprehensive tobacco control plan, led by an Advisory Board, comprises a four-pronged approach, namely
- Helping tobacco users to quit, through support in doctors surgeries and community services, as well as hospitals and treatment centres and ensuring high quality stop smoking services are consistently available everywhere. Our Alliance is committed to supporting the NHS Smokefree Pledge. Click here to learn more about our support for the NHS Smokefree Pledge
2. Reducing exposure to secondhand smoke
3. Effective marketing and communications to raise awareness of signs and symptoms and to promote access to screening programmes, linking in to national campaigns where appropriate
4. Effective regulation (including tackling illicit supply and demand) with links to Trading Standards across West Yorkshire and Harrogate.
Tackling Lung Cancer Programme - Wakefield and Bradford
Regional funding of £12.4million has already been secured by the Cancer Alliance through the National Cancer Transformation Fund, which will support early diagnosis across West Yorkshire and Harrogate. The Tackling Lung Cancer programme will be an integral part of that work - a programme to deliver earlier diagnosis and improved outcomes for lung cancer, with particular relevance and deployment for the populations of Wakefield and Bradford.
The involvement of patients is fundamental to the delivery of the Cancer Alliance work programme. Each of our project groups has been asked to produce a communications and engagement plan which supports their specific business objectives and aligns with the overarching Alliance communications and engagement strategy.
They will each be supported in this work by the Patient Experience Project Group, which is looking at the development of new and innovative approaches to ensure patient experience is a driver for service improvement and is also viewed on a par with clinical outcomes.