Help Us Help You To Access The Cancer Care You Need -
National Campaign Launched
NHS England and NHS Improvement have launched the Access phase of the national Help Us Help You campaign to encourage the public to contact their GP if they are worried about a symptom that could be cancer - such as unexplained blood, a lump or weight loss which feels significant or an unexplained pain that lasts three weeks or more.
The campaign will also encourage those already who are already being treated for a health issue to keep their routine appointments.
COVID-19 has changed the way that people are accessing NHS services.
A representative sample of 2,178 adults were asked about their attitudes to seeking medical help at the current time (September 2020), compared to what they would have done before the coronavirus outbreak in March 2020. Almost half (48%) would delay or not seek medical help at all. A fifth (22%) would not want to burden the NHS, and a similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.
The NHS has introduced a range of measures to ensure the safety of patients, including Covid secure wards and phone and digital appointments. The Help Us Help You campaign will help to reassure patients that the NHS can help them safely.
The campaign has been launched with brand new advertising, including TV ads; posters; media articles; activity on social media and communications targeted to reach some specific communities and people with a disability. In a new short film, celebrities and members of the public who have shown extraordinary support to the NHS during the pandemic have come together to share the message of how the NHS can help the public over the winter months.
For more information, visit nhs.uk/cancersymptoms
For using the NHS during coronavirus, nhs.uk/yourhealthmatters for more information
Read: Mammograms' Mysteries and Myths - Heather's experience of attending for breast screening during Covid
Read: Don't Sit On Your Symptoms - Act Now! Lynne's experience of surgery during the pandemic
Click here to watch the 30-second TV ad
Click here for more information about Cancer SMART and Digital Champions.