Help Us Help You To Access The Cancer Care You Need -

National Campaign Launched

Static - blood 1x1.jpgNHS England and NHS Improvement have launched the Access phase of the national Help Us Help You campaign to encourage the public to contact their GP if they are worried about a symptom that could be cancer - such as unexplained blood, a lump or weight loss which feels significant or an unexplained pain that lasts three weeks or more.

The campaign will also encourage those already who are already being treated for a health issue to keep their routine appointments.

COVID-19 has changed the way that people are accessing NHS services.

A representative sample of 2,178 adults were asked about their attitudes to seeking medical help at the current time (September 2020), compared to what they would have done before the coronavirus outbreak in March 2020. Almost half (48%) would delay or not seek medical help at all. A fifth (22%) would not want to burden the NHS, and a similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.

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 The NHS has introduced a range of measures to ensure the safety of   patients, including Covid secure wards and phone and digital   appointments. The Help Us Help You campaign will help to reassure   patients that the NHS can help them safely.

 The campaign has been launched with brand new advertising,   including TV ads; posters; media articles; activity on social media and   communications targeted to reach some specific communities and   people with a disability. In a new short film, celebrities and members   of the public who have shown extraordinary support to the NHS   during the pandemic have come together to share the message of   how the NHS can help the public over the winter months.

 For more information, visit nhs.uk/cancersymptoms

 For using the NHS during coronavirus, nhs.uk/yourhealthmatters for   more information

 Read: Mammograms' Mysteries and Myths - Heather's experience of   attending for breast screening during Covid

 Read: Don't Sit On Your Symptoms - Act Now! Lynne's experience of   surgery during the pandemic

 Click here to watch the 30-second TV ad

Professor Sean Duffy
Clinical Lead, West Yorkshire and Harrogate Cancer Alliance
"We want to get across the message that the NHS is still here to help during the pandemic, but we need you to help us to help you. If you are concerned about signs and symptoms that are unusual for you, and you think it may be cancer, don't ignore them. Just contact your GP for advice. The chances are it won't be cancer, but if it is, then the early it is diagnosed, the more likely it is to be treatable.
Sara Williamson
Sara Williamson
Chair, Yorkshire Cancer Community
“We’re really excited to be working with the Cancer Alliance to deliver the Cancer SMART initiative, and the Digital Champions are already playing a role in getting important messages out into local communities. This includes raising awareness of concerning signs and symptoms that may possibly be cancer, and encouraging people to seek help and advice as early as possible. We will be taking every opportunity to promote the message to our members and beyond that the NHS is still here to help with other conditions during Covid-19”

Click here for more information about Cancer SMART and Digital Champions.